Margin: Your profit per unit sold

Margin is the difference between a product's selling price and cost, expressed as a percentage.

Margin is calculated as (Selling Price - Cost) / Selling Price × 100.

Low margins (5-10%) are typical in high-volume retail.

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Frequently asked questions

Is high or low margin better?

Both are valid.

Does margin include other costs?

No, it's only direct product cost.